Product and Headwear Designer (Nov. 2018 – Present)
Design headwear and apparel for the NFL, NCAA, NHL, and MLS. In charge of making sure we are following each team’s brand guidelines to make fan gear that will appeal to a wide range of customers. Some of my duties include researching current and future trends in fashion and sports, designing cohesive collections that follow a fashion story, making sure designs follow brand and licensing standards, and presenting my designs to merchandising team and making sure designs are executable.
Revolution Roller Derby
Tarpon Springs, Florida
Creative Director & Lead Designer (Mar. 2012 – Present)
Designs and maintains branding, logos, and marketing materials for the parent organization and its two subsidiary roller derby teams. This includes creating original artwork in the Adobe Creative Suite for promotional posters, social media (Facebook and Instagram), team season schedules, team jersey designs, and merchandise.
Graphic Designer (Apr. 2013 – Nov. 2018)
Designed print-at-home coupons for brands such as Pepsi, Kellogg’s, Kimberly Clark, Kroger, H-E-B, and Walgreens in the Adobe Creative Suite while maintaining each brands’ individual standards, staying within spec sheet requirements, and printer ink restrictions. Worked closely with account managers to meet client expectations in a collaborative production environment.
Assistant Marketing Director (Dec. 2012 – Apr. 2013)
Designed and maintained the various websites and online communities for a physical therapy-oriented medical online billing software company while successfully managing and directing the company’s SEO strategies. Other duties included authoring blog articles, fostering clients, creating leads, and increasing the company’s Alexa ranking.
UI/UX Designer (Oct. 2012 – Dec. 2012)
Designed the user interface and experience for various mobile applications for iOS and Android platforms. Also
organized meetings with clients and helped to produce wireframes for mobile applications on iOS and Android platforms.
Campaign Designer (Jun. 2011 – Oct. 2012)
Designed e-mail advertisements for Jeep, Hyundai, and Lexus dealerships around the United States to boost their customer base and to improve their individual marketing strategies.
Adobe Photoshop CC
Adobe Illustrator CC
Adobe InDesign CC
Fully bilingual; fluent in English and Spanish
Extensive knowledge and practice in drawing, illustration, printmaking, and painting across various media
Excellent communication, teamwork, designing projects that meet client and brand specifications, time management,
University of South Florida,
St. Petersburg, Florida
Bachelor of Fine Arts in Graphic Design, May 2011
Santa Fe College, Gainesville, Florida
Associate of Arts in Studio Art, May 2008
American Institute of Graphic Arts (AIGA)